Pay Per Click ( PPC )
Is the average cost of per click is relatively expensive to what your competitors are spending? Is your conversion rate is gradually decreasing? Is increasing PPC budget unable to get the desired results?
If yes, then there is a need to rethink about the strategies you have been following for counter your competitors and there is a need to understand how PPC actually works for your business. Using long tail keywords might look relatively cheaper than the specific keywords but there ROI is not exactly what you were looking for. Finding the right combination of long tail and specific keywords may not only bring organic traffic to your website but it can also reduce the average cost of per click.
To get exactly what you desire for, mimsoft offers you to run PPC on behalf of your business and may help you to make a perfect combination of keywords, ads and even campaigns. These services also include ad submission, creating ad text, optimizing landing pages, PPC monitoring and periodic PPC reporting.